They did not want to accept brand sponsorship, so creators and marketers moved to platforms like YouTube, where they could monetize their content.Įven though uploads were disabled in October 2016, viewing and downloading remained available on the site. Many Vine executives and co-founders were also opposed to monetization. However, the app eventually failed because it couldn't compete with other rapidly growing video networks of the time (such as Instagram). Up until the end of 2015, Vine had over 200 million daily active users. In addition, the Vine app was a great way to search for videos and groups of videos that had "trended." Users could make their content, follow friends and popular creators, and view trending videos. Vine was a popular video app that debuted in 2013 and allowed users to create six-second looped videos.
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